Bad Bunny Performing at the Super Bowl Marks a New Era for the Halftime Show

When the NFL announced Bad Bunny as the headliner for the Super Bowl LX Halftime Show, the internet lit up instantly with mixed opinions about the performance to come. The Puerto Rican superstar, known for blending reggaeton, trap, and pop with boundary-pushing style, will take the stage on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

For some fans, it’s an exciting, long-overdue moment — a global superstar representing Latin music on one of the world’s biggest stages. For others, it’s a surprising choice for an event that has traditionally featured rock, pop, and country artists. The last time a country act headlined the halftime show was back in 1994’s “Rockin’ Country Sunday,” featuring Clint Black, Tanya Tucker, Travis Tritt, and The Judds. Shania Twain was the most recent country performer to take the Super Bowl stage, co-headlining in 2003.

Bad Bunny announced the news in true superstar fashion: with a cinematic video of himself sitting on a goalpost on a Puerto Rican beach, captioned “Super Bowl LX. Bay Area.” The performance will be produced in partnership with Apple Music and Roc Nation, which has been behind some of the most talked-about halftime shows in recent years. Jay-Z, who helped select the artist, called Bad Bunny “a global icon who continues to break boundaries.”

And the timing makes sense. His latest album, Debí Tirar Más Fotos, continues to dominate global charts, and his live shows routinely sell out stadiums worldwide.

Fans celebrated the announcement with hashtags like #BadBunnyBowl and #SuperBowlLX, calling it a “win for Latin music” and “the perfect move for a global audience.” Others wondered how his high-energy, Spanish-language hits will translate to the massive halftime stage. Country and rock fans, in particular, shared mixed feelings. Some admitted they were unfamiliar with Bad Bunny’s music, while others said they’re looking forward to seeing something different. On TikTok, parody videos titled “Country Fans React to Bad Bunny’s Halftime Show” have gone viral — showing everything from mock confusion to playful enthusiasm.

Country artist Jelly Roll even chimed in, saying he “can’t wait to see what Bad Bunny brings to the table.”

What can we expect from Bad Bunny's performance?

If his past performances are any clue, viewers can expect a vibrant, high-production show that blends bold visuals, choreography, and cultural storytelling. Bad Bunny is known for turning stages into experiences — from his iconic WWE appearance to his visually stunning world tours.

He addressed the announcement with humor during a recent Saturday Night Live appearance, joking that viewers “have four months to learn Spanish.”

With his mix of charisma, creativity, and chart-topping hits, there’s little doubt the performance will be one of the year’s biggest pop culture moments — and a chance for millions of new viewers to experience the energy that’s made him an influential figure in both music and entertainment worldwide.