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5 Country Artists Who Are Crushing It with Side Businesses

Mar 18

2 min read

Country music is more than just hit songs and sold-out shows—it’s a platform for creativity and entrepreneurship as well. Many of the genre’s biggest stars are proving they’ve got business savvy with side ventures that showcase their diverse talents. From clothing lines to whiskey brands, these artists are building successful businesses beyond their music careers. Here are 10 country artists who are crushing it with their side businesses:


1. Blake Shelton – Smithworks Vodka

Blake Shelton’s love for whiskey led him to create his own brand of vodka, Smithworks. The award-winning spirits brand, launched in 2016, is a tribute to Shelton’s roots in Oklahoma. With its smooth, high-quality vodka, Smithworks has become a favorite for fans of both the artist and fine spirits.

Smithworks Vodka
Photo from @blakeshelton on Instagram

2. Miranda Lambert – Idyllwind

Miranda Lambert’s entrepreneurial side shines through with her successful fashion brand, Idyllwind. The line, which is known for its western-inspired apparel and accessories, reflects Lambert’s signature style.

Idyllwind
Photo from @idyllwind on Instagram

3. Kenny Chesney – Blue Chair Bay Rum

Kenny Chesney’s Blue Chair Bay Rum is a reflection of his love for the beach and tropical vibes. Launched in 2013, the rum brand has gained a loyal following, especially among fans who enjoy the laid-back lifestyle that Chesney’s music embodies. Blue Chair Bay Rum is now a popular spirit in bars and homes across the country.

Blue Chair Bay Rum
Photo by @bluechairbayrum on Instagram

4. Carrie Underwood – CALIA by Carrie Underwood

Carrie Underwood has made a significant impact in the fashion world with her fitness-focused clothing line, CALIA. The line emphasizes comfort and functionality while still offering a stylish look, making it a favorite for women who want to look good and feel great. Underwood’s commitment to promoting health and wellness is reflected in the line’s designs.

CALIA
Photo from @carrieunderwood on Instagram

5. Luke Bryan – 32 Bridge Food + Drink

Luke Bryan has taken his love for hospitality to the next level with his restaurant, 32 Bridge Food + Drink, located in Nashville. Known for its lively atmosphere and delicious Southern-inspired dishes, the venue is a popular spot for fans to enjoy great food and drinks while soaking in the vibrant Nashville scene. Bryan’s passion for bringing people together shines through in this successful business venture.

Lukes' 32 Bridge
Photo from @lukes32bridge on Instagram

These 5 country artists are proving that success doesn’t have to stop at music. By tapping into their personal passions and interests, they’ve launched thriving side businesses that connect with fans and demonstrate their versatility. Whether it’s spirits, fashion, or food, these entrepreneurs are making an impact beyond the stage—and showing us all how to chase our dreams in multiple ways!


Mar 18

2 min read

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