Touchdowns Meet Two-Stepping: Brock Purdy Teams Up With Ariat For Line-Men Dancing Campaign

NFL quarterback Brock Purdy, known for his calm precision under center, steps into a surprisingly playful spotlight alongside football linemen in Ariat’s latest campaign, Line-Men Dancing. Ariat brought Purdy’s athletic rhythm off the field by pairing him with fellow San Francisco 49ers center Jake Brendel, a group of Stanford linemen, and retired NFL tight end Bear Pascoe. Together, they trade team huddles for line-dancing moves, all styled impeccably in Ariat denim and cowboy boots, from Purdy’s own collection.

A Choreographed Celebration of Teamwork

The concept was simple but clever: take the innate synchronicity between quarterback and linemen and redirect it toward stylish two-stepping.

Purdy even coached fellow linemen through the dance. “Line dancing in boots might be a little tougher than running a two-minute drill in football,” says Purdy. The campaign showcases his leadership and camaraderie off the field.

The choreography, crafted by the Impact Dance Team of Mesa, AZ, and filmed through the cinematic lens of Ben Christensen, brought the campaign to life both authentically and dynamically.

Annie Bosko’s “Honky Tonk Heartbeat” Sets the Rhythm

No line dance is complete without its beat, and Ariat enlisted country artist and brand ambassador Annie Bosko to deliver just that. She wrote and recorded an exclusive track, “Honky Tonk Heartbeat (Football Line-Men Dancing)," that fuses country twang with football-inspired flair, setting the tone for the dancers’ every move. Bosko’s “Honky Tonk Heartbeat” will be a part of her album, California Cowgirl that will release this fall.

In just a few minutes, Ariat’s Line-Men Dancing delivers a fun, unexpected blend of football, fashion, and country music. Watch it here!