The 5 Most Watched Super Bowl Halftime Shows Ever, And Could Country Be Next?

The Super Bowl halftime show isn’t just a break in the game. It is one of the biggest stages in music and a moment that can shift culture in real time. This year, Bad Bunny officially made history. His Super Bowl LX halftime performance reportedly drew more than 135 million viewers, making it the most-watched halftime show to date. The performance did not just raise television ratings. It immediately drove streaming spikes, social conversation, and global headlines, further proving how powerful the stage truly is.

Right behind Bad Bunny is Kendrick Lamar’s 2025 halftime show at 133.5 million viewers, a performance that briefly held the modern record. Just a fraction behind that sits Michael Jackson’s 1993 set at 133.4 million, a reminder that even three decades later, that moment still carries weight. Usher followed with 123.4 million viewers in 2024, while Rihanna’s 2023 performance brought in 121 million. The numbers are separated by slim margins, showing how competitive and culturally powerful the halftime stage has become in recent years.

With pop and hip hop leading the modern era of halftime performances, the conversation has naturally started to shift toward what genre could be next. As country music continues exploding at the rate we are seeing it, fans have begun imagining what a country-led halftime show might look like.

Artists like Morgan Wallen and Luke Combs are obvious names that come to mind. Both consistently sell out stadiums, top streaming charts, and attract audiences far beyond traditional country radio. Their live presence and commercial numbers mirror the scale typically associated with Super Bowl headliners. A halftime performance from either artist would not just be a genre moment. It would reflect country music’s current position in mainstream culture.

Lainey Wilson is another artist who could realistically fit the stage. With her rising crossover visibility, strong vocal presence, and bold performance style, she represents the modern evolution of country culture. She blends traditional roots with contemporary appeal in a way that aligns with where the halftime show has been heading.

There is no official indication that a country artist is next in line. But as Bad Bunny’s record-setting performance proves, the halftime show always reflects where culture is moving. Right now, country music is firmly part of that movement.